What is happening to social media giants, Facebook and Twitter? Barely a day after Facebook shares shockingly dropped by approximately $130 billion, Twitter is walking down the same path, losing 19 percent in stock. Worries that both American-owned companies are facing a reckoning sent shivers through Wall Street. This is after users were concerned about the recent scandals that have faced the companies and failure of the social media kings to clean up the acts.

Top Users in Ireland

Twitter is undeniably one of the most used social media platforms in Ireland. From Nial Horan to Conor McGregor, many celebrities use Twitter for social influences. Businesses in Ireland are not left behind, with prominent organizations, such as The Irish Times and Dublin Airport, using the social media platform to raise awareness and interact with targeted audiences. Beyond the borders, Donald Trump loves the service, tweeting tens of times every other day.

Recent Cleanup and Stagnant Growth

The staggering plunge in shares is linked to the mid-July bold step by the company to weed out fake accounts and improve user value. Twitter’s co-founder and chief executive said that the spam clearance was intended to “reflect the work we’re doing to ensure more people get value from Twitter every day.” In spite of investors exuberating confidence that the company’s stock will not slump, the organization warned that there may be a slowdown in the growth of revenue. Predictably, top Twitter users lost thousands of followers. It was highly expected that advertisers, like they did when Facebook privacy issues were revealed, will look somewhere else for business.

What Next for Businesses in Ireland

In spite of the social media wobble, businesses that have pitched camp in Ireland can find alternative solutions when it comes to social media platforms. These organizations must understand their target audiences prior to choosing the right social media networks. Gen Xers and Pinterest, for instance, are alternative social platforms that can support businesses